In most companies, there is a large amount of knowledge about products, customers, and processes that are only known to certain employees. This information is called tribal knowledge and it is a problem that many...
A high-value customer can be the difference between a successful company and a bust. They represent a big chunk of your business, and them leaving can oftentimes be fatal. It’s essential for any business to...
In 2017, there are a lot of Deep Learning business applications, with new opportunities popping up day by day. A few years back, Deep Learning was a futuristic concept. Today, however, it can be found...
Onboarding remote employees tends to be a lot harder than onboarding regular employees. While the internet era opened up new opportunities for employment, it also posed some challenges. Employing remote workers has a lot of...
Employee buy-in is the first step to carrying out any sort change in an organization. It is, however, never really guaranteed. When employees don’t buy into changes, it can make it difficult to deploy process...
An SEO checklist is one of the best tools you can have in hand when launching your new website. Having SEO in mind since the very first day will make sure you’re on the right...
Email Overload is something most professionals struggle with, in an attempt to stay on top of their inbox. If you feel like you could spend an entire day trying to manage your emails, you’re not...
Business automation tools are a trendy way to automate processes in your business, creating value both for the company and their customers. A lot of regular business processes tend to be very easy to automate....
Email has become the go-to platform for businesses trying to communicate with employees, especially with multi-site operations and remote employees. While Gmail, at a glance, has all the features one might want, you can super-charge...
You already know that a lot of time, money, and energy goes into signing a new client. So the last thing you want to do is sign a new client and then lose them due...
Customer Value is the level of satisfaction of your customer towards your business. The word “Value” can have a number of definitions or meanings. It’s often related to price for those in business, as well...
Regardless of what the circumstances are for your business, it is always a priority to find ways to reduce operational costs. Doing so is the most efficient and effective way to save money without necessarily...
In the business world, there has been some debate when it comes to Lean vs Six Sigma. Most people have strong opinions about which method is more effective for cutting costs and eliminating waste. Lean...
In order to understand the sales handover process, it is helpful to imagine it as a relay race where the marketing and sales teams are working together to bring in new business. The marketing team...
Launching a new product is an exciting time for any company. Whether it is your first product or an addition to already existing products, it’s impossible not to get caught up in the excitement and...
Proactive management is the approach to management where the leader runs the company “proactively.” Meaning, rather they are active in terms of seeking out new opportunities for the company and dealing with any threats of...
If you’re not using a content marketing checklist to hit all the critical channels for improving your reach, then it’s time for a change. Content marketing has been proven in recent years to be one...
Knowledge base software can make a huge difference in how your customers perceive your brand, especially when it comes to first impressions. Before making a purchase, a lot of customers look for trust signals to...
A business process is directly defined as a string of activities within your organization typically performed by a group of people (though sometimes only one employee) with the aim of achieving specific goals or milestones....
With the surge of SaaS platforms and smartphone applications, it’s become increasingly easy for employers to track people both in the workplace and in the field when on the clock. The same technology advancements have...
Peter Drucker is an author, teacher, and consultant who is well-known in the business world. He is often referred to as the Father of Modern Management and is known for his high standards and genuine...
Like the heart within the human body, an enterprise application is what keeps the various systems of the enterprise’s brain functioning at optimum efficiency, for the good of the entire body. Without a cohesive system, an...
The term “office politics” makes many people cringe because it often carries with it a negative connotation. And while it may bring up unpleasant work memories for you, office politics is really just about learning...
Many businesses spend a lot of time and money on marketing campaigns to attract new clients. Marketing is important but it is only the first step in the client conversion process. The path that you...
Process maps can be very confusing – without a single, unified procedure for documenting processes, understanding them can be hard for anyone that’s not directly involved with the mapping. Business Process Modeling and Notation (BPMN)...
Everything a business does involves processes that are designed to achieve a certain result. But sometimes, those results aren’t what we would like them to be, and we realize that it is time to ring...
Business process engineering refers to the study of business processes so that they can be improved and streamlined for optimum efficiency in terms of both performance and cost. This term scares some people so badly...
Digital Prism Advisors (dPrism) is a New York based digital strategy consulting firm helping medium to large organizations grow through effective utilization of data and digital capabilities. Their team is comprised of highly respected former...
You start your company with a fantastic product that customers want and are willing to pay for. And as your business continues to grow, well-meaning people begin telling you that you need to find ways...
In order for content marketing strategies to be successful, you need to start by building documented content marketing strategies. That strategy is the foundation of a consistent workflow and details the tactics, milestones, KPIs, metrics...