by Sonia Pearson
Marketing
The Importance of Quality Assurance for Content Marketing Efforts

The most important thing to understand about quality assurance for content marketing is that is not the same thing as quality control. Both are essential parts of any process where a product or service is...

by Sonia Pearson
Customer Success
Definition – What is a Service Level Agreement or SLA?

A service level agreement is a formal or informal contract between internal or external and the end user of the service. It specifies what the client will receive and clarifies what is expected of the...

by Sonia Pearson
Project Management
Definition – What is Management by Exception?

Management by exception (MBE) is a management strategy in which managers will only step in when there are significant deviations from planned outcomes. These can be either operational or financial outcomes. Assuming that businesses recruit...

by Sonia Pearson
Process Improvement
Definition – What is Digital Process Automation?

Process automation refers to the use of digital technology to perform a process or processes in order to accomplish a workflow or function. The term “business process automation” is also used to describe digital process...

by Amit Kothari
Workflows and BPM
What is a Standard Operating Procedure (SOP) and How to Write It

Business growth is sweet, and like you, everyone craves it. But growth, no matter how small, comes with its challenges: Too many clients to serve. Too many employees to manage at the same time. Difficulty...

by Jamie Johnson
Project Management
Definition – What is Project Management?

Anytime you achieve a goal it is usually through implementing some sort of project. The development of new software, the construction a building, and designing a new website are all examples of projects. A project...

by Jamie Johnson
Customer Success
Definition – What is the Customer Lifecycle?

Take a moment to think about the steps your customers go through before they even make their very first purchase from your company. Perhaps it begins when a potential customer opts-in to your company newsletter...

by Amit Kothari
Workflows and BPM
What’s a Workflow Engine – All You Need to Know [3+ Uses]

A workflow engine is a form of software that helps to manage complex business processes. Typically, it makes use of a database server to organize and track the implementation of workflows. Workflow engines are also...

by Sonia Pearson
Human Resources Management
The Benefits of Automating Human Resources Operations To Transform Your Business

Automation has been a goal of business bosses since the Industrial Revolution in England and it’s been a cause for consternation for staff for exactly as long. But in the 21st Century, there’s no reason...

by Sonia Pearson
Marketing
How to Maintain Quality Control in Content Marketing

The importance of content marketing for any marketing strategy has been clear for many years, with quality content being essential for search rankings, thought leadership and simply for effective communications. However, achieving the right level...

by Sonia Pearson
Process Improvement
Definition – What Is a Business Process Consultant?

A business process consultant is an external consultant who helps businesses by researching and analyzing the processes and systems that a business implements. Once this has been done, he or she will make recommendations to...

by Sonia Pearson
Sales
Definition – What is a Sales Funnel?

Every sale your business will make follows a predictable progression of phases that, if completed, will lead to a sale. This is the “sales funnel,” and the way in which its navigated will determine whether...

by Sonia Pearson
Workflows and BPM
Definition – What is Workflow Analysis?

Workflow analysis is a process in which businesses examine the progression of workflows in order to improve efficiency. Workflow analysis identifies areas for improvement, for example: Bottlenecks Redundant tasks or processes Inefficient workplace layouts By...

by Jamie Johnson
Sales
Definition – What is a Sales Cycle?

Have you ever wondered how long you should wait before following up with a potential customer? Following up too soon might make you seem pushy or unprepared. However, if you wait too long then you...

by Jamie Johnson
Process Improvement
Definition – What is Six Sigma?

Six Sigma is a framework that was designed to eliminate waste and improve the customer experience. It was introduced to our mainstream business culture in the 1980’s when Bill Smith, an engineer for Motorola, first...

by Jamie Johnson
Workflows and BPM
Definition – What is Business Process Management?

Before we delve into Business Process Management – what is a business process? A business process is more than the ideal set of work steps captured in formal process documentation. Rather, it is the actual...

by Sonia Pearson
Technology Trends
Definition – What is Human In The Loop?

If your business has been seeking the advice of software developers in automating any of your business operations, they may have already used the phrase “human in the loop” to describe the process by which...

by Jamie Johnson
Process Improvement
Definition – What is Process Consistency?

Business processes should be viewed as an asset that is diligently managed, maintained and improved upon. This is because even the very best business plans will fail without process consistency. The need for consistency may...

by Jamie Johnson
Customer Success
Definition – What is Client Onboarding?

Client onboarding is the process of welcoming new clients into your business, addressing their questions and concerns, and ensuring they understand the services available to them. Don’t make the mistake of assuming your current customer...

by Jamie Johnson
Customer Success
Definition – What is Customer Retention?

Customer retention is the actions companies take to get their customers to continue using their services. Surprisingly, it is not a high priority for most businesses. According to Forbes, as recently as 2012 many businesses...

by Jamie Johnson
Project Management
Definition – What is Nearshoring?

Outsourcing has proven to be an effective model for companies looking to save on overhead and labor costs while improving efficiency. It is a model that can be scaled while still giving companies the option...

by Sonia Pearson
Workflows and BPM
Top 8+ Benefits of Business Process Management

Unless you’re already using business process management, you might be lagging behind your competition. Companies around the globe have been recognizing the importance of process management, planning on investing in workflow or BPM software within...

by Jamie Johnson
Workflows and BPM
Definition – What is Workflow Automation?

Workflow automation is a created series of automated actions for the steps in a business process. It is used to improve everyday business processes because when your work flows, you can concentrate on getting more...

by Amit Kothari
Customer Success
What to Include in Your Customer Win Report

Without your customers, your company wouldn’t have anything to do all day. Customers are essential to any company from a local grocery store and cleaning business to a computer manufacturer and toy company. To grow...

by Amit Kothari
Technology Trends
Why Customer Tracking Software Is a Must for Your Business

As a business owner, you know that one of the essential things to your business is good customer relations. Yes, your employees are important and your vendors, but if no one buys what you’re selling,...

by Amit Kothari
Workflows and BPM
Common Mistakes With Intelligent Business Process Management

When you own your own business, you need to be able to make good decisions that benefit your company from suppliers and ordering material to budget and investment of capital. In order to do that,...

by Amit Kothari
Finance Management
Top 10+ Features of the Right Audit Management Software

With the help of audit management software, an audit can be completed with greater efficiency. This leaves more time for auditors to qualify results and provide constructive feedback. Below are the top 12 benefits of...

by Amit Kothari
Finance Management
Risk Assessment Software Protects Your Company

When you own your own business, it’s essential to make sure that it’s secure and free from potential risks. These risks can come from a variety of sources from employees and customers to competitors and...

by Amit Kothari
Customer Success
Conquering the Top 8 Customer Onboarding Issues

Additionally, companies must be aware of the potential issues that can hinder onboarding success. Below are the top eight customer onboarding problems and issues that can derail your onboarding efforts. Cookie-cutter Approach Treating all customers the...

by Amit Kothari
Customer Success
Transforming the Customer Journey

The aim of every company selling a product or providing a service is to find and retain customers through a predictable journey. However, keeping your customers is easier said than done. This is why many companies...