As a business, you’re always looking to improve your product and create a good and meaningful relationship with your customers. The more happy customers you have, the better. How can you do that, and keep...

If you’ve never heard of a customer journey map, you’re not alone. It’s a new topic in the business world, only having been introduced in 1999 as a tool to help improve customer experience. Marketing...

As a sales manager, you are responsible for leading your team to reach their quotas and generate more revenue for the company. Sales management can be broken down into three main areas… Developing & Implementing Sales...

Have you ever wondered how long you should wait before following up with a potential customer? Following up too soon might make you seem pushy or unprepared. However, if you wait too long then you...

In order to understand the sales handover process, it is helpful to imagine it as a relay race where the marketing and sales teams are working together to bring in new business. The marketing team...

Imagine that you are a business owner and a fitness enthusiast who wants to open a brand new gym in your hometown. As you start building the facility and preparing for opening day, you want...

Every sale your business will make follows a predictable progression of phases that, if completed, will lead to a sale. This is the “sales funnel,” and the way in which its navigated will determine whether...

Have you ever wondered how long you should wait before following up with a potential customer? Following up too soon might make you seem pushy or unprepared. However, if you wait too long then you...

For any business, building a scalable sales process can be a difficult process. Although there is no shortage of advice out there on how to build a sales process, few programs touch on the importance...

The need to improve sales lead management is ongoing in virtually every business, but especially those with a focus on inbound marketing. Since most B2B companies rank lead acquisition as their primary driver, it makes...