An SEO checklist is one of the best tools you can have in hand when launching your new website. Having SEO in mind since the very first day will make sure you’re on the right...
If you’re not using a content marketing checklist to hit all the critical channels for improving your reach, then it’s time for a change. Content marketing has been proven in recent years to be one...
In order for content marketing strategies to be successful, you need to start by building documented content marketing strategies. That strategy is the foundation of a consistent workflow and details the tactics, milestones, KPIs, metrics...
When it comes to content marketing, there can be the temptation for businesses to treat it as a function that needs less quality control in place. After all, anyone can write to a reasonable standard...
The most important thing to understand about quality assurance for content marketing is that is not the same thing as quality control. Both are essential parts of any process where a product or service is...
The importance of content marketing for any marketing strategy has been clear for many years, with quality content being essential for search rankings, thought leadership and simply for effective communications. However, achieving the right level...
Every year, companies pour millions of dollars into marketing and lead generation. Sadly, only 80% of leads are converted into sales. Poor lead management is to blame for such a dismal return on marketing dollars...
Your existing customers are your company’s lifeline. Consumer researchers such as the Gartner Group have found that roughly 80% of the average company’s future profits will come from 20% of existing clients – so you...
Every business has the same challenge: Growth. Profits, sales, client base. These are all areas that can plateau and create serious frustration for any business owner or manager. You advertise, you market, but nothing seems to...
The only way to grow your company and make more money is to increase your sales. It takes a lot of work to make a single sale. With all the work and money involved, you’re...