As a business, you’re always looking to improve your product and create a good and meaningful relationship with your customers. The more happy customers you have, the better. How can you do that, and keep...

If you’ve never heard of a customer journey map, you’re not alone. It’s a new topic in the business world, only having been introduced in 1999 as a tool to help improve customer experience. Marketing...

Every day, your customers interact with your company in some large or small way. This interaction may occur when that person uses your product or service. They may also engage with your company through a...

Whether your organization produces goods or offers services, the service process defines the customer experience. It will either lead to customer satisfaction, referrals, and repeat business, or even disappointment. As a business owner or manager,...

The internet and the multiple devices and platforms that connect to it has transformed the way we shop. It should also influence the way we market. “What?” you say, “But I already have a website,...

I recently had lunch with my friend and colleague Roderick Jefferson. Roderick is a nationally recognized educational and motivational speaker and is also an acknowledged thought leader in the sales enablement space. When Roderick shared...

Disregarding the type of business you run, or the industry you’re in, you should probably be aware of what the buying process is & how to take advantage of it. What is the Customer Buying...

Customer experience, by definition, is the sum of every interaction a business has with their customer: everything from customer acquisition to post-sale support. It’s what defines a customer’s attitude towards a brand, and the nature...

A high-value customer can be the difference between a successful company and a bust. They represent a big chunk of your business, and them leaving can oftentimes be fatal. It’s essential for any business to...

You already know that a lot of time, money, and energy goes into signing a new client. So the last thing you want to do is sign a new client and then lose them due...